Talkin’ Turkey with Tim Babb
Day 29

Looking at the latest series of commercials for Luvs diapers, I’m reminded of the old line, “Who were the ad wizards who came up with this one?” Let’s watch one of the videos in the series.

As usual, I know some of you won’t watch so I’ll hit the important points. The first half of the video, a kid asks a mom to hold her baby. The mom makes her drench herself in hand sanitizer to an extent that’s normally reserved for AFTER leaving a Walmart.

In the second half, the same mom (now with two kids) hands the new baby to a filthy auto mechanic.

The voice over then says, “By the second kid, every mom’s an expert, and more likely to choose Luvs than first time moms.” Wow. Way to take a crap on your own image, Luvs (at least you have somewhere to put it.)

They can call that 2nd time mom an “expert” if they want to, but all I see is a mom that gives zero f**ks. Understand, this is not a critique of her parenting choices. Odds are the baby will not suffer from contact wit he unwashed mechanic. But regardless, the mom just doesn’t care. So basically the ad is telling me, “By the second kid, mom’s aren’t as picky about the choices they make for their baby…so they’ll settle for Luvs!”