Now that we have the second child, we’re pretty grateful that we saved so much stuff from when our first child was a baby. But one thing we seemed to have lost was the mirror for the car.

For you non-parents, babies have to be in a special car seat that faces backwards…because that’s safer for some reason. Anyway, if your kids is facing the other way, it kinda makes it hard to check on them, so you put a mirror on the seat and then you can see his reflection.

So I went and got a new mirror today.

It’s fine. I didn’t think much of it until I went to take it out of the package and READ some of the package…

Wait…the “clear sight” part of this mirror is “new?” What did it do before you added this new feature? If you’re mirror doesn’t give a “vivid image” you’ve failed at the one thing you were supposed to do. It’s a mirror. Does it reflect? No? Then you’re not done yet.

Yeah…nothing lets you “connect” with a baby who barely has ANY idea what’s going on like bouncing his image off a mirror in the back seat and your rear view mirror. That’s why so many people communicate through a series of mirrors.

Just put on the box, “Yup, It’s a mirror. It does what you’d expect. Buy it now!”

Marketing accomplished.