Stupid Advertisements: Luvs First Kid/Second Kid
November 29th, 2013 . by Tim Babb (TANcast's #1 Host/Editor Fan)Talkin’ Turkey with Tim Babb
Day 29
Looking at the latest series of commercials for Luvs diapers, I’m reminded of the old line, “Who were the ad wizards who came up with this one?” Let’s watch one of the videos in the series.
As usual, I know some of you won’t watch so I’ll hit the important points. The first half of the video, a kid asks a mom to hold her baby. The mom makes her drench herself in hand sanitizer to an extent that’s normally reserved for AFTER leaving a Walmart.
In the second half, the same mom (now with two kids) hands the new baby to a filthy auto mechanic.
The voice over then says, “By the second kid, every mom’s an expert, and more likely to choose Luvs than first time moms.” Wow. Way to take a crap on your own image, Luvs (at least you have somewhere to put it.)
They can call that 2nd time mom an “expert” if they want to, but all I see is a mom that gives zero f**ks. Understand, this is not a critique of her parenting choices. Odds are the baby will not suffer from contact wit he unwashed mechanic. But regardless, the mom just doesn’t care. So basically the ad is telling me, “By the second kid, mom’s aren’t as picky about the choices they make for their baby…so they’ll settle for Luvs!”
November 29th, 2013 at 10:30 pm
Never thought of it that way, but that makes sense… did you guys miss out on the joys of cloth diapers and a delivery service?
November 30th, 2013 at 11:12 am
I wouldn’t say we “missed it,” Dean 😉
November 30th, 2013 at 11:32 pm
Well said! As a mom now of two leaving the house has become more challenging. So I’m thankful for internet shopping!
June 17th, 2022 at 10:26 pm
It’s a joke, it was a funny commercial!
June 18th, 2022 at 2:44 pm
How did you stumble upon this 9 year old post in 2022?
March 21st, 2023 at 8:14 pm
I randomly thought about this shit commercial and how mad it makes me, glad someone shares the same opinion
September 18th, 2024 at 6:29 am
I loved this advert. It shows clearly how first time mothers can be so picky about things which is very psychologically unhealthy for the mother and the child. I was and a friend now is taking protection too far.
The second add shows the mother relaxing about the unnecessary things, bacteria for example. Although frazzled with the situation, children running around a potentially dangerous area, she is likely in much healthier state of mind.
The only thing I like about this site is that I found the name of the product so with further searching I can send the advert to my friend to help her see her unhealthy protection of her child when it needs exposure to bacteria to build it’s immune system.